RSS

Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.”

04 Mar

 

 

Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he?

 

The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action.

 

The goal of this post is to give you some examples of words that bring the lightning. And by lightning I mean words that invoke and engage emotion.

 

Of course, these words work exceptionally well in written copy, too. But with multimedia content, you’ve got a lot more electricity to draw upon.

 

With audio, you’ve got the enthusiasm and emphasis that comes from your voice inflection and tone. And with video, the power of relevant visuals to enhance your message should not be underestimated from a psychological standpoint.

 

There are way more emotional trigger words and phrases than the examples I list here. And there are many more categories of emotion to tap into. My hope is to simply get you thinking about word choice, regardless of content format.

 

Let’s get started.

 

Health and Hope

They say if you don’t have your health, you’ve got very little. And health as a metaphor also works for all sorts of other areas outside of the realm of mental and physical wellness, such as relationships and businesses.

 

Boost
Cure
Energize
Flush
Vibrant

Likewise, if you don’t have hope, life is bleak indeed. The desire to believe that things will be better in the future is a primary motivator for action, recently exemplified as a core theme of the Barack Obama campaign for U.S.

 

President.

Bright
Destiny
Empower
Overcome
Undo

 

Anger and Frustration

Let’s face it, a lot of people are pissed off about a lot of things, and empathizing with that anger while simultaneously engaging it is very powerful. You don’t provoke anger for anger’s sake though; you do it to create an identification with your solution that ends the anger and moves people to a more positive emotional state.

 

Arrogant
Cruel
Greed
Hate
Unscrupulous

Tapping into the frustration your audience feels can be incredibly actionable. After all, frustration stems from the inability to solve a problem. If you have a real solution, identifying with the frustration first intensifies the immediate desire for that solution.

 

Had enough?
Never again…
Pointless
Temporary fix
Tired

 

 

Betrayal and Revenge

The word betrayal itself is a powerful emotional trigger word. As a theme, it powers Shakespeare’s most powerful works, and runs repeatedly though current headlines regarding the economy, Wall Street, Big Pharma, and on and on.

 

Burned
Conspiracy
Disinformation
Fleece
Swindle

 

Revenge is the desire that results from betrayal, and it’s so powerful because revenge connotes action. The action you want people to take, however, is more along the lines of “living well is the best revenge,” not something ugly or destructive (unless you’re selling something ugly or destructive, but that’s your issue).

 

Avenge
Payback
Reclaim
Turn the tables
Vindication

 

 

The Forbidden and the Powerless

The power of the forbidden is why banning books to prevent exposure to the ideas in them is a stupid strategy. It’s why we’re drawn to secrets and why Adam took the apple from Eve. In a nutshell, we want what we can’t have (or what we’re told we shouldn’t have), and respond favorably to a solution or promise that we can now have it.

 

Banned
Controversial
Exposed
Insider
Taboo

 

Powerlessness is frustration taken to the extreme, and we’ve all felt it. Beyond that which is forbidden, we feel a solution is literally unattainable. Beyond anger, we feel intense resentment. The ability to empathize with and empower those who feel this way makes you a hero.

 

Agony
Floundering
Helpless
Paralyzed
Surrender

Passion and Urgency

 

When your audience is passionate about what you have to say or sell, there’s no need to convince them of need, it’s all about want. Beyond attaining the objects of our desire, we love to experience excitement along the way. So don’t take passion for granted; enhance it!

 

Blissful
Delightful
Jubilant
Rave

Thrilled

 

It’s not enough to make someone want to do something, you’ve often got to get them to take immediate action if they’re to take action at all. A sense of urgency is an emotional response that can range from fear of loss to unbridled enthusiasm, and one way or another you’ve got to create it at your close.

 

Before you forget…
Deadline
Limited
Seize
While it’s fresh on your mind…

 

 

The Power of the Right Words

The difference between the right word and the almost right word is determined by the level of emotional identification that word prompts. In other words, the right emotional trigger words take the same basic message to all new heights. Don’t settle for lightning bugs on a clear summer night when you could be shooting for the stars.

 

http://www.copyblogger.com/trigger-words/

 

 

 

 
Leave a comment

Posted by on March 4, 2012 in WISDOM

 

Tags: , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
juliesiteblogdotcom1

A great WordPress.com site

Joseph Matheny : ars est celare artem

Transmedium | Meta-Graffiti Artist | Reality Hacker

My Story of Gang Stalking, Corruption and Domestic Terrorism

Over a decade of gang stalking in colossal proportion.

dianetot's Blog

its all about life,love,passion,desires,truth

BEYOND

Parapsychology is what's beyond the humans and metaphysics is what's beyond nature, and both define the same thing... God.

Michelduchaine

Défenseur de la Terre/Defender of the Earth

Hathor Rabiah

A new name. A new city. A new life.

Opening Duirs

SOCIAL ENGINEERING AND PROGRAMMING

Cracked

The Chocolately, Nutty, Interior of my life and Psychology

Celestial Elf, a2ndLook~

Perceptions 0f Reflections ((a backup blog for http://celestialelfdanceoflife.blogspot.com/))...

Cindi Gale

To every thing there is a season ~

The Sting Of The Scorpion

.......................Because Everything Else Just Bites!

Poetry Inspector

Favorite Blogs- Reblogs

Los Sentidos De La Vida

Un Blog de Cine, Musica, Vinos... En 75 palabras aprox.

My Time is Now

Dancing With The Elderly- A Hollywood Actress's Day Job

let the free birds fly

surviving creating instigating

Qubethink

Permutate

AshiAkira's Blog

Just another WordPress.com site

Delilah

Yes I cut Samson's hair, he was an asshole.

Single motherhood in the South

my life, my love, my story

Dean J. Baker - Poetry, and prose poems

Buy a book, you clickers - you'll like it

Loving Without Boundaries

A Modern Girl’s Life Practicing Polyamory / Ethical Non-monogamy

Gorgeous

Ramblings from a disturbed mind ©2013 Cho Wan Yau

Middle-Aged Martial Arts Mom

Loving a crippling compulsion....

lovinchelle

LIVING LIFE AND TAKING PICS ALONG THE WAY.

Just me being curious

A blog of questions and few answers.

I Dont Want To Talk About It

The Ultimate Paradox: Depression in Sobriety

Shepworld Communications

ICT Research Training and Consultancy,Web & Application Development,Logos and Graphic Design.

Don Charisma

because anything is possible with Charisma

Divine Shadows

Now is the time to unite the soul and the world. Now is the time to see the sunlight dancing as one with the shadows. ~Rumi

GIFT FROM THE HEART - Share and Care!

Appreciation, Respect and Gratitude towards all...... that there is!

A Spiritual Journey

My path through life exploring faith, nature, synchronicities and dreams

dancingwithanother

Trying to make sense of turmoil

Dince's Chronicles

My Personal Blog

Awareness It Self

Quotes for spiritual enjoyment

dliwcanis

Esoterically Eccentric

Doug Does Life

A Creative Monkey On How To Find Your Path In Life.

Never Quite Broken

What you did not build up, you cannot tear down.

Existence!

Le blog de Jean-Paul Galibert

Gorgeous Company

A place to nourish lovers of words and images that inspire

How my heart speaks

Today is the only day

truthionary

a guidebook of getting happier; I am also at twitter.com/_malootka

Vivek Raj Kumar M

For the Better!

muralskp

This WordPress.com site is the bee's knees

SYL JUXON SMITH'S BLOG

Changing Our Mindset is the Imperative and Way Forward

ALL DIRECTIONS ALL SPEEDS

my transformational journey into new light and occasional gushing of mind and heart - Corozal, Belize, CA

Follow

Get every new post delivered to your Inbox.

Join 1,474 other followers

%d bloggers like this: