Thinking is the highest paid activity in the world. One new idea can generate trillions of dollars in revenue and change the way people live.
Unfortunately, most people are copycats. They look at something that is already successful and try to mimic it.
Every year I get a handful of emails from men who have decided to quit their jobs, or drop out of school, to “make money online.” Almost all of these guys end up failing and at least one ends up in financial ruin.
This happens because they try to copy successful websites and businesses without adding any new ideas to the mix. As a result, they never come across as anything more than a poor imitation. And nobody wants to do business with them.
When you follow someone else’s lead you are always one step behind.
If you want to be successful you need to think for yourself. To help you with this, I’ve prepared two easy tips that can help you to create your own original, and profitable, ideas.
Do The Opposite Of What Everyone Else Does
The easiest way to stand out is to simply do the opposite of what’s popular.
When people race to copy what’s popular they all blend together into a murky blob of mediocrity. Additionally, because there’s nothing new being offered, potential customers take one look before saying “Who cares.”
Fortunately, there’s an easy way to avoid getting lumped into the pile of “who cares” copycats. Don’t follow their lead.
As Earl Nightingale famously put it:
“Whatever the majority of people are doing, under any given circumstance, you do the exact opposite. You will probably never make another mistake as long as you live.“
When you go against the grain two things happen: (1) You get free publicity because of your unusual stance, and (2) you will capture an audience who the mainstream doesn’t appeal to.
To give you an example of how this works, I’ve come up with a few generic article headlines as well as their opposites. Read through them and think about which version sounds more interesting:
“15 Tips For Carb-Free Dieting” vs. “Why Doughnuts, Beer, And A Cigarette Are The Perfect Post-Workout Meal”
“Why Saturday Night Is The Best Time To Meet Women” vs. “Why Saturday Night Is The Best Night To Stay Home And Play Video Games”
“How To Make Money Online” vs. “Starting A Website Is The Dumbest Way To Make Money, Here’s Why:”
Each of these opposite headlines makes a bold proclamation that stands out from the crowd. Even the most die-hard health nut would be hard-pressed not to click on an article proclaiming that cigarettes are healthy.
A recent example of a business using “opposite thinking” is Cards Against Humanity’s “Buy Nothing From Us For $5” sale. They earned $71,145 and didn’t have to ship a single product.
If you’re ever in a creative slump, try going against the grain.
Combine New Things
If you do the same things as everyone else, you are going to end up with the same results as everyone else. And those results will be average at best.
In order to succeed you need to step outside your comfort zone and try things that no one else in your field is willing to do.
You don’t have to be Steve Jobs to be an innovator either. A lot of businesses have made a fortune by simply combining existing products or processes and turning them into a “new invention.”
In the 1950’s the Celentano Brothers combined the “flash-freeze” method of preserving food with their popular line of homemade pizzas. Their invention, the “frozen pizza,” became a huge success and created an entirely new industry. Today over 5.3 billion dollars worth of frozen pizzas are consumed each year.
Another example is the “cocktail” boom of the 1950’s and 1960’s. American soldiers stationed in the Pacific came home and opened Asian themed bars in the United States. They took existing drinks, like the Singapore Sling, and combined them with Western bar culture.
One of the easiest, and least expensive, ways to inject new ideas into your business is to go on Reddit every morning and click the “Random Subreddit” button. Once you end up on a random topic, spend a few minutes reading through different posts.
Reading random forum posts about strange subjects has given me tens of thousands of dollars worth of good ideas. My all-time highest performing sales letters (selling $400 worth of orders last Friday alone) came from an idea I got while reading about a topic I was previously unfamiliar with.
Oftentimes you are one interesting story, cool fact, or little-known statistic away from success.
Copy someone else and you never come across as anything more than a poor imitator. People will describe you as “so-and-so but not as good.” And that’s a description no one wants to have.
In order to do well you have to separate yourself from the herd. And the easiest way to do this is to think and act unlike everyone else in your industry.
When all your competition is doing one thing, try the opposite. It will save you from being lumped in with all the other clones and knock-offs. And being original will give you a unique platform of your own that naturally grabs people’s attention and gets them excited to do business with you.
Source: 30 Days to X
Source: The Daily Mind
All you need to do is realize this and accept it into your life. Examine how you may be cutting yourself off from it through conscious/subconscious beliefs. The universe is infinitely abundant and provides us with everything we could ever need. Only we have the ability to cut ourselves off from this through limiting beliefs.
You are the creator of your reality and no one else. However, until you become conscious of this fact and begin to work with it, you are giving your power to others and letting forces outside yourself strongly influence and define your reality, and so the illusion of not having full control is perpetuated. Only when you are ready to take full responsibility for everything you have created in your life, will you be able to take full control over it.
Everything is perfect, always. You are not excluded from this. Where you are in your spiritual development and awareness in this moment, is perfect. There is no better than or less than, only what is. And so everyone and everything is also perfect, no matter how dark and no matter how light.
As an aspect of the Creator/God, you are unconditionally loved and supported. All are loved unequivocally and equally. The degree to which you experience this in your life is a reflection of the openness you have to this love. Again, only you can choose to cut yourself off from this and only you can choose how open to the love you are.
Do not underestimate your power. Do not believe all that you have been told about what you are capable of. Society, well meaning friends, family, and loved ones, mainstream science and the media may all tell you otherwise, but pay no heed to their words, for you, and they too, are infinitely powerful spiritual beings. We are all at various stages in the process of remembering this truth — the truth that we are indeed capable of anything we put our focus, will and mind to.
Life is as easy as you allow it to be. If you are having difficulties, ask yourself why you are creating these for yourself? What lesson do you need to learn? What limiting belief is keeping you from attracting exactly what you need effortlessly? Be brutally honest with yourself — anything less is only holding YOU back, no one else.
It is your birthright. The Creator/God created humankind in its image and so you too are given the power to create whatever it is you desire. And so you do, whether you are aware of it or not. As you become more aware of your true power and begin to take greater responsibility for it, so too will you begin to wield greater power over your creations.
Everything originates from spirit. Do not lose sight of the forest for the trees. Always maintain a higher perspective on the events occurring at any given time. This will help to keep you from getting lost and sucked into the illusion of duality and separateness. Let your higher self/intuition guide you and you will never be led astray.
As a powerful creator being, your have the choice as to what relationship you choose to have with the world around you. Do you choose conflict and separateness, or oneness and peace? Become aware of how you approach life and your day to day interactions, as the world around you simply reflects back to you what frequency you are broadcasting. If you are unhappy with how the world is treating you, then change your personal perceptions and watch the world transform before your eyes.
This is the transcript of a video by Stefan Molyneux, in which he gives probably the single greatest answer ever to the most common complaint you will inevitably hear from a modern, educated, working person. Take it away, Stefan…
“This is about the most common question that I get, and I am going to give you the answer of answers. This will be the video that we will be directing all the people to who ask this question:
“Stef, I’ve been working at the same job now lo these four years. No promotions or raises. I’ve noticed recently that I am very apathetic towards my job. I do it to the letter, but nothing extra, no initiative and no fulfillment. I like the job. The people are great and I realize this apathy comes from a lack of incentive for a raise or promotion. The company I work for doesn’t do raises and prefers to just replace older, more experienced people when they inevitably leave. But, here’s the kicker… The new people are always hired at higher salaries than older personnel which makes no sense to me. This, of course, only serves to aggravate the situation as there’s policy against discussing wages, but people talk anyway. I fear I’m falling in a vicious circle — I think he means “cycle” — of not showing any initiative because of lower wages, and that leads to my superiors not considering me for any advancement. I used to be a top performer in my team, but now I just grind away, just achieving, but not overachieving. So the question is: How do I deal with work apathy? Is this job salvageable, or do I have to start fresh?”
Hmm, I guess my answer to this and many other questions about motivation is — you’re going to die.
Let me tell you something ironic. The very first video I ever did on YouTube was “Live Like You Are Dying” which was , you know, when you’re on your deathbed you can look back and what decisions you will want to have made, and what will you regret and what will you be proud of? And, that’s one way to guide your life.
Last year, a very aggressive form of cancer struck me, and I went through chemo, radiation therapy… and boy, don’t you hate it when you have to go from theory to practice. It’s one thing to waffle burger on about Death’s door closing over you like Bruce, the giant shark from Jaws’s mouth, but it’s quite another thing to wake up and feel like Wile E. Coyote stuck at the bottom of a cartoon canyon with the anvil of death fast approaching.
Now, maybe your death will be a quick death. Maybe, you’ll get hit by a bus while listening to Van Halen.
I don’t know.
Maybe, you will suffer an aneurysm during the greatest orgasm of your life. Well, I guess it will have to be a pretty good one cause it will be your last. Maybe, you’ll have a life ending moment where you won’t have a chance to process regrets, where you won’t have a chance to look at your life. Where you won’t be like the comic shop owner in the Simpsons. When the nuclear bomb hits and he says, “I’ve wasted my life”, just before he dies. Maybe, that won’t happen. But it probably will.
You will probably get news of an illness that will give you months in which to reflect.
You will probably have a long time in a hospital bed knowing, really, that you’re never going to get out of that bed again — that’s a one-way ticket. The bed opens up, you fall into the ground, they throw some dirt in your face, say a few hymns, and get on with their lives.
What’s that hospital bed gonna be like for you?
See, you’re complaining about life. “I have too many choices!” you say. “I have too many options. I could leave. I could stay, but I just don’t seem to have, oh, too much motivation to do anything.
You’re breathing aren’t ya!? You know, that in-and-out thing, the chest going up and down, oxygenated blood running through your system firing up your muscles to do anything you want with this incredible gift called life. Four million—four billion years in the making… Amoeba had sex in the primordial slime to grant you the opportunity of doing anything you want in this incredible world. Maybe, they didn’t even like each other. But, they’re like, “it’s for that guy down the road, man. I mean, I know we’re only Amoebas—I know we’re only slime. It’s like having sex with a jellyfish and I’m not even in to jellyfish.
But, let’s put our gross bits together, make another piece of slime, who can make another piece of slime, who can make some seaweed, who can make some fish, who can make a frog, who could make a lizard, who could make a dinosaur, who could step on a mammal, who can pray for the ice to crush the dinosaurs, so they can evolve into monkeys, split off into Neanderthals, Paleolithics, hominids, human beings, Homo sapiens…” All for you!
The universe has repulsively fucked itself senseless to give you life! Aah! And, you’re complaining that you’re just not that motivated at work! Really?! Really?!
Every day is a gift. It’s a cliché because nobody lives that way. Clichés are stuff that everybody accepts and nobody lives. “I’ll do anything for my children.” Stop hitting them. Stay home with them. “Well, no. Not that. I mean, I love my condo downtown, and I find spending time with my kids can be a little dull, so…” No. “I love my wife. I would do anything for my wife.” Put down the iPad and chat with her. “Well, no. There is a breaking story on Fox News that might be interesting. I can chat about it with her later.
Clichés are what everybody knows to be true and almost nobody lives by. You know you’re dying, right? You know that your days are grains of sand in an hourglass, right?
And frankly, you’re whining about living in the most advanced economy, in the freest political time, with the greatest wealth and abundance, with the most opportunities that any carbon-based life form on this planet has ever had.
The dinosaurs were like, “Uh, I don’t know I’ll eat another dinosaur. I’ll shit bits of scale out in the bottom. Oh shit, an asteroid!” (makes explosion sound) That’s it for them. All they can hope for is to be resurrected in CGI. You know, there are billions of bacteria in your belly. What would they give to trade places with your neo-frontal cortex, and be the robot operator of this giant flesh machine of opportunity? I mean, do you want to switch places with them and watch fucking tacos slide by slowly turning into goo to fuel your muscles so you can flap your mouth hole complaining about your life?! You’re not bacteria in your colon! Yay!. That’s great! Yay, to not being bowel infested bacteria. Urm, good! That’s a great way to start the day, and you don’t have to have sex with other bacteria that are rolling around in your own shit. Yeah! Isn’t that a beautiful way to start the day?
I mean, I get it. Look, I get it. I will slide into this from time to time and can kvetch and complain, and so on… a little bit less then when I got cancer, but it happens. I get it and I—you know, I give this speech to myself too. Like, “Yay, don’t have to have sex with an amoeba. Always a good day, I mean, unless you regularly make out with your beanbag and get an erection. It’s not the best way to spend your Saturday night.
I guarantee you my friend that when you get to that one-way hospital bed from which you
will not arise… You know, you’re driving in traffic, an ambulance goes by. “Damn, that’s annoying. Got to pull over.” You know that ambulance? Well, you know that ambulance, one day, is going to have you in it, and you will be going to the hospital and you will not be coming home. Your half-finished cup of coffee, Sudoku, and crosswords will never be finished. You know that book you were always thinking about writing never will be written! That instrument you wanted to learn how to play, that song you wanted to sing, the poem you wanted to write, that business you wanted to start, that woman you wanted to ask out… It will never happen because that ambulance has no reverse… it goes down the road to that hospital. You get carted out the back. It goes to pick someone else up, and you ain’t never going home. You ain’t never going back. The only home you’re going to is a coffin or an urn, and people will be sad for a little while, and like everybody else in the world, they move on with their lives.
I guarantee you when you’re in that hospital bed, you will look back and you will say, “God damn, I wish I had the problems that I had twenty years ago, or ten years ago, or even yesterday.” At the End Times of your final days, what would you not trade to be back where you are right now, complaining about all of these excesses of choice. You know, I don’t get a lot of letters from people stuck in gulags saying, “you know, it’s kind of like the same day over and over again. You know, they toss me out of bed and I got to go working hacking ice sculptures for Putin. I don’t get—because those people have no choices—I don’t get a lot of letters from people in prison saying, “I just don’t know how to have a great day. I mean, what should I do? I don’t know. Do what the guards tell you cause you got no choice.
You are complaining about having choices, being alive, being healthy… So, fuck, quit your job. Start a company. Ask the woman out of your dreams. Ask the man out of your dreams.
Seize it! Seize it! Do something! Take a risk, or don’t take a risk, but be satisfied with where you are. But complaining is like taking a slow, deuce-y dump on the only meal you’re ever going to get, then complaining about the taste. Your life is your meal. You are the cook. I’m sorry you had a tough childhood. I totally am. I get that. I’m sorry you don’t have people in your life shaking you by the neck and trying to rouse some energy, some rainbows shooting out of your spine, some fireworks with which to dazzle the planet, or your neighbor, or your dog, or your fucking goldfish, or at least yourself. I’m sorry you don’t have that. I guess I’ll bungee in and try and do that for you. There is no law, no compulsion, no law of physics or man that is preventing you from living the life that you want. Quit your job. Go travel. Go pick grapes in Queensland. Go scale the Andes.
Go pick garbage in Paris. It doesn’t matter, but do something to honor those repulsively copulating pieces of DNA that got the whole gig started because we have a hell of a lot more opportunity for fun, satisfaction, virtue, power, and brilliance than they ever had.
Don’t say “no” to the greatest gift in the entire universe.
By Stefan Molyneux / Thought Pollution
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