Having good persuasion skills has become a necessity in today’s fast-paced world. A large part of your success depends on the cooperation of other people. Influencing them to your way of thinking is now a very essential step in the fulfillment of your goals.
Here are 5 simple yet effective persuasion tactics you may use everyday to build loyal and lasting relationships through the power of persuasion and influence.
Tactic # 1: You Must Enter Their World.
Copy them. Observe how they act, how they speak, and how they think. If they rub their forehead while they think, act like them. If they speak at a clear and slow pace, try to do the same thing. This is called mirroring. In due time, the people you’re mirroring will subconsciously feel more comfortable with you. It’s as if they see themselves in you. However, you must proceed with caution. Do not let them be aware that you are copying them. They might interpret it as mockery and you’ll just get into trouble.
Tactic # 2: Meet Their Existing Needs and Desires.
People are self-centered. They are initially concerned with their own well-being before others. If you can prove that your proposal will provide more advantageous benefits to them than to your own, then they will probably accept it. If you could focus more on their interests, desires, needs, and expectations, then you would satisfy their cravings for attention. Moreover, it would show that you really care about them. Mutual trust and respect would be established. Satisfy the “What’s In It For Me?” test first, before convincing others to do what you want them to do.
Tactic # 3: Provide Them with Compelling Evidence.
Explain to them how your ideas or suggestions could be the most effective techniques to implement. Show them undeniable proof that you have the best product by way of testimonials, before and after scenarios, and detailed comparisons against your competitors. Just make sure that all your claims are true and verifiable. Always maintain a good reputation. Be friendly and nice. Smile to brighten up the day. Make a sincere compliment to raise their spirits. Little things like these count a lot. Make them feel that whenever they need help or just someone to look up to, you’ll always be there to lend a hand. They would tend to be more receptive to people that they trust.
Tactic # 4: Communicate Wittingly But Clearly.
Most people, if not all, would like to be accepted and to be perceived as likeable in the eyes of others. But what if you have to tell something undesirable to your friend, which is just for his or her own good? How can you get your message across without hurting their feelings? Substitute negative statements with positive ones. Instead of saying “You don’t understand,” say “Let me explain.” Instead of remarking “You’re wrong,” say “Permit me to clarify.” Instead of stating “You failed to say,” just mention “Perhaps this was not stated.” There are certain words that affect a person more negatively in comparison with other words that have the same meaning.
Tactic # 5: Agree with Them First…
Nothing could be more pleasing to the ear than hearing someone else say that you are right. In this case, be prepared to let other people know that you respect their opinions. You may add your comments at the end, but acknowledge them first. Say: You’re right, although … Great suggestion, however … I agree with your opinion, however … I would feel the same way if I were you, although … I understand your situation, however … Reassure your counterparts that the decision made will benefit both parties. People need to feel that they have made the right choice.
By Michael Lee
Author of How to Be an Expert Persuader