RSS

This is what you are up against 24/7

08 Sep

empathyb

.

It’s mind-boggling to me when I talk to most copywriters, marketers and entrepreneurs and they desperately search for the best approach to communicate or market a written message – when the most obvious tools are staring them right in the face.

What’s even more baffling to me is that many of them have to search for the “best way” to motivate prospects to buy their product and services – instead of first understanding what unconsciously motivates them to act.

If you haven’t guessed what the most obvious tools are that’s staring you right in the face, its unconscious psychological devices – more particularly, the thinking habits of every brain on the face of the planet earth.

Unconscious psychological devices are “motivations” of the mind that are embedded deep within a person’s brain, and require a simple “push button” trigger to activate an automatic response action from their brain in the form of placing an order, a request for more information (generating leads), and/or a phone call or visit to the store or other place of business.

The concept of mind control has always been irresistible to copywriters, salespeople, marketers and entrepreneurs. Why? Obviously, it gives the person who knows these psychological devices the privileged benefits to “push button” automatic fortunes.

If you’re a writer, in business or in the marketing arena who’s interested in specializing in this million dollar knowledge, you’re in luck because I’m going to share 7 of them with you right now. And here they are:

1. Story– Everyone loves a good story

There’s a magic that happens when you tell a story. The reader or listener has to become part of the story, in order to make sense of it. This is where you get them to FEEL, and almost realistically experience – in their imaginations, what you’re telling them. Unconsciously, this creates a memory and it is harder to forget. Finally, it helps you create a bond with your prospect.

Application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.

2. Time Distortion – “Pretending They Already Are”

Here’s the attitude: “You already want and own this product and let me show you what it’s like to.” Basically, what you’re doing is future pacing their thoughts as if they are holding your product or service in their hands. Use simple descriptive phrases that initiate a “sense” or “touch” response, and it instills in the mind of your prospects that they already own it. They will begin to imagine the benefits of doing so all on their own.

Application: If you sell books, they are flipping though the pages. Electronics, they are using this neat gadget (pushing the buttons, twisting knobs etc). Cars, boats, anything – get in and drive it, grab the
wheel.

3. Credibility – To Project Authority

Make what you say believable, and nothing outrageous. Who is backing your message? Do you have happy buyers of your products or services? What do they have to say? Put that in your message. Show them experts endorse your products. If it’s not believable, your prospects are going to “pick up” on that. Credibility instills what you’re saying is true, period. Just give proof.

Application: Ask your customers for testimonials, even if you have to ethically bribe them for one. Offer a free sample, bonus, or report. Simply put, the more credibility you create for you and your product or service, the more believable the message becomes, and the less resistance they have when it comes to make a buying decision.

4. Urgency – To Act Now

Even if your sales message is emotionally driven and powerful — making them feel like the want to buy, place a sense of urgency to reinforce them to buy it now, and to not wait, period. Limited offers, supplies won’t last, this deal won’t last long. No matter how powerful your sales message is, if they get away – after so long, the feeling and their buying decision erodes away their desire to buy now, until it’s gone.

Application: Come up with a compelling reason to get your prospect to feel so compelled it’s absolutely necessary they must buy it now, because it’s urgent. Maybe use “fear of loss.”

5. I Gave It To You Free, You’re Guilty – To Create The Return Effect

Ever get an offer in the mail of a free sample of a product? Ever go to a website and get 3 free chapters of a book? Giving something to someone for free creates guilt, the feeling to give back. If your friend buys you dinner, you might feel the need to buy it next time. It’s human nature. When something’s given, the desire to give back is created.

Application: Give away a free sample or report – anything for free. Make sure it is something of real value. After, suggest that you’ve given them something and how they’re one tuff nut to crack, because you’ve given them something for free, and you haven’t heard back from them. Sit back, and watch them buy.

6. Commit then remain Consistent – To Create Long-Term Friendships/Action

Here’s the attitude: “If you’re buying from me now, we’re friends; you’ll buy more from me too.” You’ve won the customers trust once you’ve established the first sale, and once they’re happy, make them happy again, and again. Buy something from the television and you’re almost always asked to buy more, it’s simple. Then, two months later, another offer from that same company rings on your phone in the other room, or the offer is waiting in your mail box when you get home. Normally, being a much higher priced product or service. Why not ask? You’re obviously qualified.

Application: If they buy once, get them to buy again and again. If you sell information memberships, sell all the tools and products that the membership consists of (improving your golf game membership website – sell golf clubs, balls, clothing, shoes etc.) If you sell them a book, sell them a home study course that’s more expensive.

7. Curiosity – To Keep Your Prospect Tuned In

Early in your sales presentation, promise what will happen when they finish and complete your sales presentation, and keep them curious. Curiosity is a powerful tool you can use to keep your prospect in suspense, and to search out the answers to satisfy that strong desire to “fill in” the missing information. Leave out certain information in your benefits that “trigger” the thought “What will happen if?”

Application: Instill and arouse curiosity early in your sales presentation to cause your prospect to want to complete your message (i.e. tell them there’s a misspelled word in your sales copy, and if they can find it – they get a special deal. Ask them if they want to compelling benefit, and tell them they’ll find the answer as they continue to read, or pay attention to you.

As you’ve probably noticed, it’s infinitely more powerful to apply these psychological devices in your presentation when you realize they all open the flood gates of a person’s brain, and deliver compelling
emotions and complex thoughts and meaning. Anyone who comes across one of these seven applications will “undergo” the spell of this covert influence because it sparks response below a person’s surface awareness.

So, the only question to ask yourself is: “Are *you* going to use them? To find out, simply go through the following checklist, and count the number of items that apply to you.

1. You want more sales

2. You’re willing to look through your sales presentation making sure each of these devices are applied

3. You prefer to *use* powerful knowledge over just “knowing it”

4. You want more power in your ability to influence others on undetectable brain levels

5. You are curious and interested in creating more powerful “unconscious” influence

6. Covert persuasion and influence doesn’t scare you and you’ll use it to your advantage in ethical and judicious ways

7. You are willing to sit down and brainstorm how you can apply these psychological devices to your sales presentations, even if only applying one device a day, because you know it’ll bring your more sales, and consequently, profits.

If at least 5 of the 7 above statements are true for you, then you’re ready to use the most powerful form of undetectable communication that exists today. This is the best time to break into the covert persuasion and influence segment of communication.

.

By Nathan Blaszak,
Director,
Apply Hypnosis Centre

 
Leave a comment

Posted by on September 8, 2016 in WISDOM

 

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Mightyman Vukeya

DNS is in my DNA

Chris Brake Show Podcast

LIVE! Every Wednesday @ 8pm Eastern / 7pm Central on StrangeLabel.com

wqp88888

Just another WordPress.com site

Digital Media

Join me here on my crazy techincal journey! Disasters will occur

Incognito

Just another WordPress.com site

Lama Surya Das

Lama Surya Das, the most highly trained American lama in the Tibetan tradition.

My Life as an Artist (2)

Smile! You’re at the best WordPress.com site ever

juliesiteblogdotcom1

A great WordPress.com site

Joseph Matheny : ars est celare artem

Reality Hacker | Artisanal Legend Crafter | Feral Scholar | Collarless Dog | Gamecaller | Mytho-Poetic Bricoleur | Labyrinthos Mythologicus Architect | Transgressive Storyteller | Caput Gerat Lupinum

My Story of Organized Crime, Organized Stalking, Public/Political Corruption and Domestic Terrorism

Over a decade of organized stalking, extortion, schemes to defraud, racketeering/murder in aid thereof, in colossal proportion.

dianetot's Blog

its all about life,love,passion,desires,truth

BEYOND

Parapsychology is what's beyond the humans and metaphysics is what's beyond nature, and both define the same thing... God.

Michelduchaine

Défenseur de la Terre/Defender of the Earth

Hathor Rabiah

A new name. A new city. A new life.

Opening Duirs

SOCIAL ENGINEERING AND PROGRAMMING

Cracked

The Chocolately, Nutty, Interior of my life and Psychology

Celestial Elf, a2ndLook~

Perceptions 0f Reflections ((a backup blog for http://celestialelfdanceoflife.blogspot.com/))...

Cindi Gale

To every thing there is a season ~

The Sting Of The Scorpion Blog (T.S.O.T.S.B.)

.......................Because Everything Else Just Bites!

Poetry Inspector

Favorites from around the Web

Los Sentidos De La Vida

Un Blog de Cine, Musica, Vinos... En 75 palabras aprox.

My Time is Now

Dancing With The Elderly- A Hollywood Actress's Day Job

let the free birds fly

surviving creating instigating

Qubethink

Permutate

AshiAkira's Blog

Just another WordPress.com site

Delilah

Yes I cut Samson's hair, he was an asshole.

diary of a single mom in the south

my life, my love, my story

My Hong Kong Husband

Third culture wife: Polish girl married to a Hongkonger, fresh off the airplane in Ireland. AMWF, lifestyle, culture, food, Asian fashion and a little bit of Cantonese

Dean J. Baker - Poetry, and prose poems

BOOK PRICES! most at $9.99, up to $13.99 - https://www.amazon.com/Dean-J.-Baker/e/B00IC6PGQM

Loving Without Boundaries

A Modern Look At Practicing Polyamory / Ethical Non-monogamy

Gorgeous

Ramblings from a disturbed mind ©2013 Cho Wan Yau

Middle-Aged Martial Arts Mom

Loving a crippling compulsion....

lovinchelle

LIVING LIFE AND TAKING PICS ALONG THE WAY.

Just me being curious

A blog of questions and few answers.

I Dont Want To Talk About It

The Ultimate Paradox: Depression in Sobriety

Shepherd Mulwanda

ICT Research Training and Consultancy,Agriculture & the Youths

Don Charisma

because anything is possible with Charisma

White Shadows

Story of a white pearl that turned to ashes while waiting for a pheonix to be born inside her !

GIFT FROM THE HEART - Share and Care!

Appreciation, Respect and Gratitude towards all...... that there is!

dancingwithanother

Trying to make sense of turmoil

Dince's Chronicles

My Personal Blog

Awareness It Self

Quotes for spiritual enjoyment

dliwcanis

Esoterically Eccentric

Doug Does Life

A Creative Monkey On How To Find Your Path In Life.

Never Quite Broken

What you did not build up, you cannot tear down.

%d bloggers like this: