INFORMATION EXPLOSION: I lived in Windhoek Namibia in the first part of my life and can still remember as if yesterday how we stood in line on Sunday mornings to buy the Sunday papers from the one distribution point. Until we were finally provided with a FM radio we were forced to listen to the radio on short wave.
I am sure that most of you that read this document do not even know what short wave radio is and can not begin to contemplate how frustrating it can be when you listen to a rugby game that fades in and out all the time. You heard the commentator’s voice through a see of noise and static and often lost the signal totally at critical moments during the game. Short wave radio also provided us with news and updated us on the expected weather conditions. The receivers were bulky and needed long outside aerials to counter the sunspots and impact of poor weather conditions on the radio signals.
It was only the really affluent that could afford a radio in their vehicles. Not all families could afford the old valve radios and had to rely on poor local papers and outdated magazines for their news and other information.
When you look at the information explosion today it is hard to believe that in less than one lifetime the world was reduced so much in size that information are available instantaneously around the world while such event is still in progress. With the wonder of the Mobile phone today you can phone a person virtually on any location and get answers to your questions or solve a problem instantaneously.
Not so long ago you used a slow postal service for your letter and enquiries and could wait up to a month for an answer from a company less than five hundred miles away. When you needed information you went to the library and searched the much needed information in old and outdated dust covered books. We today have Internet and can find an answer to our questions within minutes and send an e-mail that will land in the receiver’s electronic mailbox almost instantaneously.
Someone told me some time ago that we are flooded with so many new products each day that it would take a thousand people a lifetime to read the instruction booklets and documents that accompany the new products that hit the market during any given month. I am sure that you can spend the rest of your life on Internet and you will not even make a slight dent in reading and assimilating all the information available in a specific field.
We are flooded with magazines, newspapers, newsletters, TV and radio stations and books. We are drowning in information and just cannot make enough time to get through even a portion of all the new information that are thrown at us on any given day. We might think that all this information that is so freely available today would make people much more knowledgeable than their ancestors. On closer inspection you actually discover that all this information did not modify the plight of the less fortunate at all. They might have access to all this information, but fail to understand that knowledge if not applied is dead and worthless.
You can read the secret on how to live forever in a book, but if you fail to apply the advice given you will still die like all other mortal beings. The key to life is action. I will rather read one book and apply the information learnt than read a thousand books and do nothing with my newly acquired knowledge.
THE SEMINAR SLAVES: I have met many seminar slaves in my life. They enrol in every seminar that they can afford in an attempt to find the magic key that will assist them to reach their full potential. They search with vigour for the magic wand that will provide them with the magic ingredients that would change them from a loser to a winner. They leave these seminars on a high and feel convinced that they would from that moment on be the person that they always dreamt of. When you run into them a week later they are already deflated and scan the papers for a new seminar “fix”.
If they could just grasp that applied and sustained action is the key to success. If they could only understand that there is no magic wand and no technique that will change them overnight they will finally stop wasting their time and money on all these “self-help” seminars. The only benefit that came from such seminars is additional money in the pocket of the person that organised the seminar. Applied knowledge is the key to success. Knowledge and information that are not applied and taken action on is dead and worthless.
We are living in a special period and could use the amazing availability of information to our benefit if we finally learn that the magic key is action. You can fill your head with volumes of the best encyclopaedias in the world, but only when you start applying this newly found information will changes become visible in your life. You can become a walking encyclopaedia and still remain a failure. Knowledge + Action is the key to success. When you combine these to elements you are on your way to make all your dreams come true. Knowledge and no action remind me of a vehicle without an engine. When you become an ”action” person and lack know-how you run around like a chicken without a head. You can save a lot of time and frustration if you use the accessibility to knowledge to your advantage.
We now left the information lean years behind us and live in a special time in the history of man. Virtually nothing is hidden today. You can find answers to almost any weird and wonderful subject on Internet today. The world is one click of you mouse away. Focus and use this information to escape from the dark world of yesteryear when only the affluent had access to specialised knowledge.