WHAT PAIN OR PLEASURE WE LINK TO SITUATIONS AND PEOPLE DETERMINES HOW WE ACT AND REACT TO THEM. WE CANNOT ACT IN A MANNER THAT PROVOKES PAIN IN PEOPLE AND EXPECTS RESPECT, LOVE AND COMPASSION FROM THEM!
People move towards pleasure provoking experiences and away from pain provoking experiences. They move towards people that make them feel good and away from people that make them feel worthless and defective. This law must always be kept in mind if you want to influence people in a positive manner.
It will be idiotic to constantly say and do things that cause somebody pain and expect loyalty and dedication from such a person. How can you kick a person in the teeth and expect him or her to love and respect you? We might not always physically kick people, but some of the things we do, fail to do or say often cause more pain than a kick in the teeth.
Everything you do or refrain from doing is governed by your perception you have of such an event. If you, for example, find it difficult to motivate yourself to do something that you know needs to be done you will find “potential pain avoidance” at the root of your resistance. We usually select the potential pleasure route in all our actions and decisions. If we have any idea that we might be exposed to potentially pain we try our level best avoid such contacts.
Just think for a moment about this principle. When you see or think of certain people what reaction do they evoke in you? If a person activates any level of discomfort in you, you will always react and respond accordingly. An opinion is formed quickly and usually takes years to modify. Most people live their life according to this law or principal. Once they formed a perception about something or someone it takes a massive jolt to dislodge perceptions. Because we are pleasure-seeking entities we tend to run on tracks for the best part of our lives. We thus get stuck in a pattern and will continue to follow this path until the day we expire.
Leaders and champions are bold enough to break these patterns and confront their fears. They know that mediocre and substandard performances are caused by the avoidance of potential pain. You can never grow, learn and win while you remain in your comfort zone. It is only when you go beyond your comfort threshold that progress can be made.
I WILL BECOME OUTCOME FOCUSED TODAY. I WILL DO THE THINGS I FEAR UNTIL IT LOSES ITS HOLD ON MY MIND!
We often know what we need or want in life, but we hardly ever do something about it. The main reason for this is because we amplify the potential pain so much that it outweighs the potential pleasure that reaching our goal would provide us.
If you want to stop smoking or lose weight you have to make your perceived “outcome” so exciting and pleasure provoking that it will make the effort that will be needed to work through the potential pain part less dominant. You will never reach your desired objective while the fear of the pain outweighs the potential pleasure of the outcome. It is thus imperative that you desire your outcome more than the obstacle that you may encounter along the way. Only when you become excited and motivated about your outcome will you have enough staying power to hang in until the objective (pleasure) is achieved.
If you want to become influential, you will have to learn to use this law to your advantage. You will make it easy for people to be with you and do business with you. You will say and do things that will activate expectations of potential pleasure, not pain. All your actions and reactions must show people that you respect their point of view and that you are there to help them to achieve their own objectives. Always remember that most people you deal with are running on preconceived tracks or perceptions.