Emotion vs. Logic
With so much information around us and so many decisions to make every single day, there isn’t enough time to evaluate everything rationally. And so we rely on subconscious shortcuts to make things easier. This is why, as irrational beings, we’re susceptible to mental triggers.
10 Proven Tactics to Gain Compliance from Others
So, how can we take advantage of this in order to be more persuasive?
“People generally feel obligated to return favours or good deeds that have been done to them by others.” Just look at how we smile at strangers who smile at us first! Make sure you know what to offer and ensure it will be on the same level of what you expect in return.
2. Contrast
“The perception of something changes when it is compared to something else.” This is why a pair of $100 jeans looks like a bargain if it was marked down from $500 or why a realtor might show you a really ugly house before showing you a better one.
3. Internal Conflict
“We must act in a way that is conducive to our morals and beliefs.” Behaving against what we feel is right is something we struggle with. It makes us feel unbalanced, which is why we’ll do whatever we can to restore our moral equilibrium.
4. Connection
“The link that exists between others can be enough to create the emotional need to act.” When creating a connection, the four factors involved are:
6. Scarcity
“The less available something becomes, the more people want it.” This is one of the most obvious and also one of the most powerful. Restricting freedom or placing limitations on availability (e.g. playing hard to get when dating) creates a sense of urgency. And as long as there’s a deadline (e.g. the Groupon countdown clock!), the more incentive there is to act right away.
7. Verbiage
“Sometimes it’s not what you say, it’s how you say it.” Reframe your words to use the best possible ones in a given situation. For example, “more activity” sounds better than “crowded” and “membership agreement” sounds better than “contract”. Other suggestions are to speak slowly, simply, and clearly with sentences that are short and to the point. Storytelling and analogies also help with understanding.
8. Expectations
“People generally act in a way that other people expect them to.” These expectations are usually based on our assumptions.
9. Association/References
“People make mental associations with everything they see.” Again, this is about saving time and effort by using mental shortcuts.
10. Commitment
“People usually follow through on commitments, especially when they are public.” Nobody wants to go against their values or be seen as flaky. This is why having people to commit to something publically (e.g. having friends hold them accountable to their goals or immediately making a purchase so they are mentally vested and reluctant to change) is powerful.
By Paul J. Mascetta / Creator of The Code of Influence
By: Andres Lara – TheCubanGuy – Motivational Speaker
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