As Christians, we easily come down on whatever sins have made our list of “unacceptable”— anything from getting drunk, sleeping around as a single, and cheating on one’s spouse to various addictions. Then there is another list that we turn the other way on and sweep under the carpet—gossip, anger, judgmentalism, and the one I want to address today: coveting.
Coveting starts with comparing. It’s been a problem and a temptation for me for as long as I can remember. In high school I was often guilty of it. I got my sense of self-esteem, self-worth, and self-identity by comparing myself with others. How was I looking, how was I doing, and how was I being viewed by others?
In the leadership realm, comparing/coveting is a huge issue. I have been to more leadership meetings than I care to remember where coveting was obvious, painful, and embarrassing to watch.
Comparing & Coveting
When pastors from the same denomination or leaders from the same organization have their periodic meetings, the “comparing/coveting games” begin in earnest. In most leadership meetings, it is not uncommon to have “Mr. Successful” become the poster child for what I should be like and be experiencing. It usually depresses me. We compare and then covet others’ buildings, budgets, attendance, worship, technology, influence, popularity, blog and web traffic, and on and on.
Here’s a million-dollar secret I’ve never shared with anyone before. When you use it, you will get inside your prospects’ heads and manipulate their thinking to get them to do what you want—including sending you money right now for your product or service. Sound hard to believe? Keep reading and I’ll prove my point to you.
Right now, as you read these words, you are practicing the very thing I’m going to describe. Centuries ago people read books by moving their lips. Over time—and probably due to complaints from the family—people learned to close their mouths. But virtually all people still read the letters you send them by saying the words in their head, almost as if they were speaking them out loud, but in reality speaking only to themselves. You’re probably doing it right now.
You are, aren’t you? It doesn’t reflect anything about your intelligence. It’s how most of us read. I read more than most people and I still read the same way you do, “mouthing” the words in my head. It’s how most of us humans accept the written word. Relax. You’re normal.
Why is this important?
Because this is a way for you to plant hypnotic commands right into the skulls of people.
This is staggering power. When people read your sales letter, you are, in essence, right INSIDE the head of the very person you want to persuade. They are speaking your words—your commands, if you do this right—to themselves. You are in their “command center.”
Think of the power you have!
Unless you’ve taken a speed reading course—which teaches you to scan pages and avoid seeing single words—you are like everyone else: Hearing what I want you to hear right now, in your own mind. In reality, I’m in your head! What am I going to make you do?! Buy my books? Hire me to write copy for you? Make you go out with me and do my bidding?
Hmmmmmm.
You can imagine the kind of power this gives me, and can give you once you learn how to do it, too. And that’s what I am going to give you a quick-start lesson in:
How to control your prospect’s mind.
First: You need to accept that people are reading your sales letters (or ads, memos, email, web copy, etc.) by pronouncing your words in their heads. This means you are in the “forbidden zone” and ready to re-wire their brains.
Second: Keep in mind that as people read, they think. You are doing it right now and you have been doing it throughout this article. You are talking to yourself as you read. You are thinking.
People read your words and also ask questions, as if you were there to answer them. Your job as a Hypnotic Writer is to anticipate those questions and answer them. Do so and people will follow your commands.
Are you with me? As I mentioned earlier, I’ve never discussed this concept before because I felt it was too damn powerful to release. But when Mark Joyner asked me to expand on the material in my best-selling “Hypnotic Writing” series of books, I figured I owed the man my ace in the hole.
Here it is!
And here’s how it works:
You write your sales letter with all the hypnotic writing skills you learned from my books. You use every trick you’ve learned to grab and hold attention, build desire, and lead to a strong close, because you know that’s how you create truly hypnotic writing.
And AS you write, you are also asking yourself, “What is my reader thinking right now?” This is much like trying to handle objections in a traditional sales call. The difference is, you are doing this in writing. Your customer isn’t standing in front of you. He or she may be thousands of miles away.
But that person is reading your words—voicing those words of yours in their head—and that person is asking him or herself questions. Anticipate them and answer them and you will up the odds in creating a sales letter that easily persuades.
Let me explain this another way: Hypnotists know that you will obey their commands as long as you don’t already have a counter-suggestion in you to the contrary. They can tell you to “Go open the window,” and you will do just that UNLESS you have a counter-thought, such as, “But it’s cold outside” or “I don’t have a good reason to open the window.”
This same dynamic goes on inside your readers. You can tell them to “Send me money now for my new gizmo,” and they will do exactly that UNLESS they have counter-thoughts (read objections) in them. As you probably know, most of your readers will have counter-thoughts. Your job is to anticipate them and answer them and THEN give your command.
I use this little known hypnotic skill in all my sales letters.
I work hard to create a headline that relays a benefit in a curious way. I sweat to write an opening that yanks attention from wherever it was, to my words. And then I use this “hypnotic dialogue process” to write the letter.
In other words, I write my letter while pretending to talk to one person about my product or service. In a real way, I’m talking to myself. As I “talk” on the page, I imagine what my prospect will ask next. It’s a dialogue in my mind. But the truth is, that same dialogue will end up in my prospect’s mind if I do this right. You’ve been doing it throughout this article. You’ve been reading my words and asking yourself questions. Right?
Throughout the writing of this article, I kept asking myself, “What will he ask?” By anticipating your questions, I could handle them in a persuasive way. I could, in short, lead you to my way of thinking and to doing what I want.
For example, right after my opening paragraph, I wrote, “Sound hard to believe?” I placed the question there because that’s probably exactly where you ASKED the question in your own mind. You read my opening lines—about my big promise to show you how to get people to send you money—and inside yourself you said something like, “That’s pretty hard to believe. Prove it.”
And right there, right on cue, comes my question. I anticipated your thoughts and answered them by using the dialogue process. And what did I install in your mind while you were reading?
Go back through this article and see if you can find this “dialogue process” at work. And then notice what you do next, because that action will reflect the command I secretly embedded in you. And now that your objections are handled, you have little choice but to act on it, or not.
YOUR COMPOSURE CAN MAKE YOU OR BREAK YOU. THE WAY YOU WALK AND TALK AND PRESENT YOURSELF WILL DECIDE THE LEVEL ON INFLUENCE YOU EXERT!
Very few people understand the powerful role their composure plays in everything they do and how they feel. You can never act in a positive manner if you go around with a troubled look on your face, slumped shoulders and whine in your voice. How can you think and act in a positive manner if your whole demeanour is that of a loser or fader? What you think is displayed in the image you project to the people around you. I have never seen a person with a negative attitude and poor self-image go up to any rostrum to receive first prize. I have never seen any person with the image of a bird with a broken wing sell like a champion. I have never seen a parent with the image of a bull terrier win the love and respect of his own children. What you project activates chemicals in your brain that will either fuel your passion or dowse the fire in your heart.
How can you expect to feel, act and be positive if you project an image of a dog that got one too many hiding? The point I am making here is that you have the power within you to turn you negative feelings around by simply adjusting your composure. When you feel down and defeated, pull back your shoulders, lift your head and take a few deep breaths. Look life and people straight in the eye. This will immediately trigger positive chemicals in your brain. The dark clouds will lift from your brain and stop smothering your creativity and passion.
This might sound too simple to be worth much, but just try it the next time you feel down and defeated. You will be amazed what power is locked up in your brain that will be unleashed when you use this method. You will discover that the sun will push away the dark clouds of despair and the feelings of gloom that kept you imprisoned in a mental torture chamber will dissipate. You will begin to act in a manner conducive to winning again. Please remember that you cannot think or act in a positive manner with an image that remind you of a helpless child.
I NOW HAVE A TRIGGER MECHANISM THAT I CAN USE IN MOMENTS WHEN I FEEL DEFEATED, OUTCLASSED OR DOWN.
If you want to exert influence, you will have to look at the image that you project while at work and play. People treat you the way you project yourself. People, will use and abuse you if you go around with the image of a defeated man. You will feel exactly what you project. People do not follow losers and cry babies. They latch onto winners and people that make them feel safe and protected.
Will you put your life in the hands of a doctor that project an image of insecurity and hesitation? Will you invest money with a person that presents you with an image of an illiterate person? You must never forget that life is a jungle out there. If you show any sign of weakness or vulnerability, the vultures, and scavengers of life will appear like magic.
In nature the weak always becomes the victim of the strong. When a kudu feels ill or appear injured, the scavengers will target and devour him. In life, it is the same. When your head and shoulder go down you lose your zest for life. Your tone of voice drops to a whisper or whine and your feel drained and tired. Remember the trigger to get you out of this frame of mind is to reverse the process.
Lift your head and shoulders. Take a few deep breaths and walk like a person with a mission. You will be pleasantly surprised how quickly you feel in control again and how much fresh new energy will begin to pump through your body and mind.
These lips can whisper about love, compassion, forgiveness and care, they can kiss and caress or they can become an instrument that cause untold pain for her owner and everyone that is attached to her or that come into contact with her. Use this tool well and you will live in joy and happiness – allow them to say the first thing that comes to mind and you will create ongoing problems and disasters in all areas of your life and the lives of those that you touch during your journey through life.
EVEN A LITTLE BIT OF RECOGNITION CAN GO AN INCREDIBLY LONG WAY IN A PERSON’S LIFE
JOHN MAXWELL
I am often astounded when I see how unappreciative people have become. I am not talking about buying someone a vehicle or sending him or her on a boat trip around the world in appreciation here. I am talking about something much more simple. What I have in mind is the simple and low energy activity of moving your lips and forming the words, “Thank you.” Society has become sour, critical and self-centred and takes far too much for granted. I will start with children. Children today begin at a very young age to become takers and usually sustain this parasite behaviour habit into adulthood. I have seen many parents go without to ensure a good education for their children. I have seen how parents worked two jobs and forfeit their health and best years of their life to ensure that their ungrateful offspring can go around with “designer or brand name” clothing. I can feel the veins in my neck popping when I see how ill mannered children treat their parents as if they are brain dead morons. Appreciation usually only enters the picture when the spoiled child needs to lay his hands of the wallet of their “well worn” parents.
The inability to express appreciation is rife in society today. Not only children go around taking things for granted. When last did you catch someone expressing honest out of the heart unsolicited appreciation? People are starved of this vital ingredient in all levels of society today. People blush and become embarrassed when you thank them or express your honest appreciation. You can detect that they are out of practice receiving appreciation. The sudden rush of “good chemicals” from their brains that are released when you feel appreciated makes them dizzy and tend to stun them.
I WILL TODAY EXPRESS MY APPRECIATION AS IF I HAVE AN ENDLESS STOCK OF IT IN THE STOREHOUSE OF MY MIND
If you want to exert serious influence on people, learn about the power of honest appreciation. Express and show your appreciation more often and see what enormous difference it can make in the lives of people. The rumour that has been around that appreciation cannot be experienced when you become older or when your hair turns grey is just an urban legend. You never grow too old, rich, or fat to enjoy appreciation. It is something that you obtain free of charge and that will not bankrupt you if you hand it out in generous proportions. You can freely use this powerful tool on parents, gardeners, strangers, and even intimate friends.
Invite people to tell you more about themselves, their hopes, their fears, and dreams. Show real interest in what they have to say. Learn to take the focus off your own needs, fears, and ego driven aspirations for a while. Most people are so ego driven that they find it very difficult to listen. Do not try and top every story they tell with one of your own that makes their achievement bleak in comparison. Send people “thank you“ notes. I have seen mothers treasure a thank you note for decades that a son or daughter wrote them in a moment of weakness. You also do not need to wait for special occasions to show your appreciation. A single flower or a one-minute phone call can often do more for a worn out mother or father than the medication they are taking for their depression or insomnia. Become a strong source of influence today by giving your appreciation freely to everybody you meet. The amazing thing about giving appreciation and recognition is that it also makes you feel good and worthy.
Everyday you make a thousand choices. You choose what to wear, where to go, who to meet, what to eat and what to do. MOST IMPORTANT OF ALL, YOU decide WHAT TO THINK. One thing is sure and that is that your day will not be better than your thoughts. ...................
Just close your eyes for a moment and see if you can visualise this open toolbox and if you can see the hundreds of tools that are neatly placed in this toolbox. Now look if you can see the maker’s name on these tools. The creator of these tools (thoughts and perceptions) is you. You created thousands of thoughts and perceptions (tools) about everything since your childhood. ..................
When confronted with any situation or problem you reach into this toolbox and take out what you think the most appropriate tool would be and then attempt to fix the problem. It is estimated that your mind thinks at least 2,500 thoughts an hour. Every thought that you think is a tool (perception) that you have that you imagine would work best under specific circumstances. This thought process continues day and night and will do so for the rest of your life. .....................................
I am convinced that we think ourselves to a standstill. We never stop playing with these tools in our toolbox and can hardly ever really relax for a while. If we are not faced with a problem or task that needs completion we still continue to take out these tools and mentally rehears and contemplate how we will use them should something that we fear become a reality. ............................
We are forever thinking and scheming and never become still and tranquil inside. Our bodies might seem relaxed, but deep inside our heads this thought process continues churning around. What I am most worried about is that most of the tools that you have in your toolbox are very old and outdated. .......................
Many of the opportunities, problems and obstructions that you face daily cannot be repaired while you are using old and outdated tools. If you take a modern mechanic’s toolbox and you place the toolbox of a mechanic of fifty years ago next to it you will find that there are major discrepancies. When you are confronted with something that needs repair and you do not have the right tool for the task at hand it can be very frustrating. We usually improvise and try using some other tools and hope that it will also get the job done. ........................
When you are faced with a problem you need to select the right tool for the task at hand. If you do not have the tool in your toolbox it can complicate your life. What most people seem to ignore is that it is sometimes better not to reach for your toolbox when faced with a problem. Sometimes you need time to pass or need to leave the problem with its rightful owner. How well you use your tools is usually reflected in the world you see around you. What would you do if you were faced with any or all of the following? .........................
You get a flat tire on your way to an important customer or meeting. You can fall apart, develop a migraine and think that life is against you or you can take out the right tools (patience and reality) and take care of the problem in a relaxed manner. ........................
You have been working on the computer for hours and suddenly lose all your work. You can drop dead with a heart attack; think that God hates you or you can take out the right tool (sanity and reality) and begin over and this time remember to make a backup of your work. ....................
A lover or wife possibly cheated on you. You can go crazy and get an assassin to take out the potential threat to your relationship, think that you are a failure or you can take out the right tool (no fear of loss) and get on with your life. .......................
When you have the right tools in your toolbox it makes life a lot easier. The choices we make are vital in our lives. The more quality choices we make during any given day the higher the probability of success and peace of mind. ................
I suggest that you equip your toolbox with the best tools you can lay your hands on. It is important to upgrade if you discover that one of your tools are outdated or that a more modern version is available. How would you react if your TV packed up and a technician that obviously knows very little about electronics arrived at your house with only a sledgehammer and a few other primitive tools in his toolbox? I am sure that you will send him away and find someone better qualified and equipped for the task. .....................
You might sometimes be like this incompetent and poorly equipped technician indicated above if you do not often update your tools (thoughts) in your toolbox. You can also have all the right tools in your toolbox and never use them because you are afraid that you might make a mistake. ..................
You must remember that happiness and success is always just one thought (tool) away. You should remember when you find it difficult to cope with something that one new tool (thought) could change your life. One fresh thought and one new idea can change your life from pain and suffering to success and peace of mind. ........................
You are today what you were programmed with yesterday. The choices that you make on a moment-to-moment basis decide your fate and future. You can never feel or perform better than the ongoing thoughts and feelings that you allow to occupy your mind! .......................
The mistake we make is that most of us live our lives on a reactive basis. We start and complete our day in a reactive state of being. Something comes to our attention via our five senses or via a thought in our mind. We automatically slip into the “role” that we created for ourselves many moons ago. We act, react and experience the same feelings and emotions that we embedded with our scrip at its inception. We do exactly the same when new stimuli push the previous “drama” off the stage in our minds. We sustain this reactive mode of thinking until we finally go to bed at night. Most of our days are made up of a tapestry of “roles” that we played in our own colorful way. It is important to understand that nothing is going to change until we do something different. We cannot repeat the same old recipes and expect a different outcome. ....................
You can use the “Portable Life Skills Wisdom” book to develop a range of appropriate scripts that you can use when you are faced with a problem or project that need your attention. You will if you apply the scripts in this book find that you no longer run your life on a reactive basis. The new scripts will help you to live your life in the moment. You will become more realistic. You will treat each event on its own merit. How do you do this? ......................
The Process ....................
Read the first message in your book. Write it down if at all possible. It will assist you to absorb the data provided. Now sit back and close your eyes and visualize how you will apply the specific message in the various areas of your life. See yourself on the screen of your mind using the message in all your day-to-day activities. It is important to attempt to feel and experience the benefits that this new mode of thinking will bring into your life. Do this for ten minutes. Then open your eyes and begin to apply the wisdom on all occasions where appropriate in your activities on that given day. ...........................
Proceed to do the same with second message etc. in your book tomorrow. You will upload almost a thousand powerful recipes if you sustain the process indicated above. You can in less than three years upload a powerful “tool” system that will serve you for the rest of your life. This can be a life changing experience if you apply it daily. You will discover that the ten minutes you invest daily will upload countless new strategies into your subconscious computer. Build a successful and happy life. The key however is action. You can have the best tools available to man and still fail if you don’t use them daily. Wishing you the very best with this endeavor. .............................
Daily Support System (This Blog) ................
You not only have the massive key ideas in the book that you can use when appropriate you also receive daily posts on a wide range of subjects that will expand this system to a level never offered before. Visit this blog daily for fresh new ideas with a sprinkle of historical wisdom that stood the test of time. ..........................
Rene